Houairou Cup Competition Entry – March 2013

Houairou Cup Competition Entry - March 2013

This is one of the designs I created with a view to entering the Houairou Cup Competition – held by Houairou University in Beijing, China, every year for creative students.

The task was to create posters to encourage people to stop wasting water. The way in which I depicted this was to show how money was being thrown down the drain, when you wasted water.
I know that there are more reasons not to waste water than this but I came to the conclusion that people are selfish, and unless they see an image that is showing it directly affecting them, then they won’t think twice about it.

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